Maxi marketing : the new direction in advertising, promotion, and marketing strategy / Stan Rapp ; Thomas L. Collings.

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Language: English Language Publication details: 1987. New York : McGraw Hill, 1982Description: x, 278 pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Lending Book	Main Library Ground Floor - Lending Section	Lending Collection	658.8 RAP (Browse shelf(Opens below))	Available	000414

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