Maxi marketing : (Record no. 318)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00592 a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Libseu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211206b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070511918 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | RAP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rapp, Stan |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Collings, Thomas L. |
| 245 ## - TITLE STATEMENT | |
| Title | Maxi marketing : |
| Remainder of title | the new direction in advertising, promotion, and marketing strategy / |
| Statement of responsibility, etc | Stan Rapp ; Thomas L. Collings. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 1987. |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw Hill, |
| Date of manufacture | 1982 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 278 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Ground Floor - Lending Section | 02/02/2010 | 425.15 | 658.8 RAP | 000414 | 16/01/2025 | 03/04/2024 | Lending Book |