Advertising promotion supplemental aspect of integrated marketing communications

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Language: English Language Publication details: 2000 New York Harcourt College Pub. 2000Edition: 5thDescription: 674pISBN:

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Item type	Current library	Collection	Call number	Status	Barcode
Permanent Reference Books	Main Library Upper Floor - Reference Section	Reference Collection	659.1SHI (Browse shelf(Opens below))	Not for loan	045628

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Previous	659.1CLO Integrated advertising promotion and marketing communication	659.1JON The Ultimate secrets of advertising	659.1OGU Advertisting	659.1SHI Advertising promotion supplemental aspect of integrated marketing communications	659.1VAR Advertising management	659.2HAN Handbook of public relations	659.2HAY Corporate reputation the brand and the bottom line	Next

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