Marketing metrics (Record no. 58359)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00595 a2200205 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131719855 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83015118 |
| Item number | MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Farris, Paul W. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bendle, Neil T. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pfeifer, Phillip E. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Reibstein, David J. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing metrics |
| Remainder of title | 50+ metrics every executive should master |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2008 |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | WhartonScool Publishing |
| Date of manufacture | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi,357p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING MATHEMATICAL MODEL |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING RESEARCH |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | GENERAL MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Book |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Full call number | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Ground Floor - Lending Section | 070911 | 03/04/2024 | 1.00 | 03/04/2024 | Lending Book | ||||||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Ground Floor - Lending Section | 1 | 070999 | 22/11/2017 | 1567.50 | 03/04/2024 | Lending Book | 658.83015118MAR | 19/10/2017 |