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Marketing metrics 50+ metrics every executive should master

Farris, Paul W.

Marketing metrics 50+ metrics every executive should master - New Delhi WhartonScool Publishing 2008 - xvi,357p.

ISBN: 9788131719855

Subjects--Topical Terms:
MARKETING MATHEMATICAL MODEL
MARKETING RESEARCH
GENERAL MANAGEMENT

Dewey Class. No.: 658.83015118 / MAR

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