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Marketing management : analysis, planning, implementation, and control /

Kotler, Philip

Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 8th ed. - New Delhi : Prentice-Hall of India Pvt Ltd., 1994. - xxix, 801 p. ill.

ISBN: 8120308778

Subjects--Topical Terms:
MANAGEMENT

Dewey Class. No.: 658.83 / KOT

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