000 00427 a2200169 4500
020 _a9788120320666
041 _aEnglish
082 _a658.8
_bKEE
100 _aKeegan, Warren J
245 _aGlobal marketing management
250 _a7TH
260 _c2002
_aNew Delhi
_bPrentice Hall of India Pvt.Ltd
_g2008
300 _axxv,617p.
650 _aGLOBAL MARKETING STRATEGY
650 _aGENERAL MANAGEMENT
942 _cLEB
999 _c58306
_d58306