000			00592 a2200205 4500
003			Libseu
008			211206b |||||||| |||| 00| 0 eng d
020			_a0070511918
041			_aEnglish
082			_a658.8 _bRAP
100			_aRapp, Stan
245			_aMaxi marketing : _bthe new direction in advertising, promotion, and marketing strategy / _cStan Rapp ; Thomas L. Collings.
260			_c1987. _aNew York : _bMcGraw Hill, _g1982
300			_ax, 278 p.
650			_aMarketing
650			_aSales promotion
650			_aAdvertising
700			_aCollings, Thomas L.
942			_cLEB _2ddc
999			_c318 _d318