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Strategic brand management building, measuring and managing brand equity by
Edition: 3rd
Language: English Language
Publication details: New Delhi Prentice Hall of India Pvt Ltd 2008 2008
Availability: Items available for loan: Main Library (1)Call number: 658.827KEL.

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Leading the Starbucks way : 5 principles for connecting with your customers, your products and your people / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw Hill 2014 2014
Availability: Items available for loan: Main Library (1)Call number: 658.4092 MIC.

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The customer revolution : how to thrive when customers are in control / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Language
Publication details: New York : Crown Business 2001 2001
Availability: Items available for loan: Main Library (1)Call number: 658.812 SEY .

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Principles of marketing : a South Asian perspective / by
Edition: 13th ed.
Language: English Language
Publication details: New Delhi : Prentice Hall of India Pvt Ltd. 2010 2010
Availability: Items available for loan: Main Library (1)Call number: 658.8 PRI.

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