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Maxi marketing : the new direction in advertising, promotion, and marketing strategy / Stan Rapp ; Thomas L. Collings. by
Language: English Language
Publication details: New York : McGraw Hill, 1987. 1982
Availability: Items available for loan: Main Library (1)Call number: 658.8 RAP.

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Brand posotioning strategics for competitee advantage by
Language: English Language
Publication details: New Delhi TatamcgrawHill 1990 1990
Availability: Items available for loan: Main Library (1)Call number: 659.1SEN.

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விளம்பரக்கலை / by
Language: Tamil Language
Publication details: சென்னை : பாலமுருகன் பதிப்பகம், 1989. 1989
Availability: Items available for loan: Main Library (1)Call number: 659.1VIN.

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The Codes of advertising fetishim and the political economy of meaning in the consumer society by
Language: English Language
Publication details: New York routledge 1990 1990
Availability: Items available for loan: Main Library (1)Call number: 659.1042JHA.

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How to turn advertising expenses into investments by
Language: English Language
Publication details: New York Pearson Education 2005 2005
Availability: Items available for loan: Main Library (1)Call number: 659.1JON.

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Advertising by
Edition: 4th.
Language: English Language
Publication details: New Delhi Pearson Education 2003 2003
Availability: Items available for loan: Main Library (1)Call number: 659.1JEF.

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Integrated advertising, promotion and marketing communications (With CD) by
Edition: 2nd.
Language: English Language
Publication details: New Delhi Prentice Hall of India Pvt,Ltd. 2004 2004
Availability: Items available for loan: Main Library (1)Call number: 659.1CLO.

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International advertising realities and myths by
Language: English Language
Publication details: London Sage Publications 2000 2000
Availability: Items available for loan: Main Library (1)Call number: 659.1INT.

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Contemporary advertising / William F. Arens and Courtland L. Bovee. by
Edition: 8th ed.
Language: English Language
Publication details: Boston : McGraw Hill Irwin, 2002. 2002
Availability: Items available for loan: Main Library (1)Call number: 658.9ARE. Items available for reference: Main Library: Not for loan (1)Call number: 658.9ARE.

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Corporate reputation the brand and the bottom line by
Edition: 3rd
Language: English Language
Publication details: New Delhi Kogan Page 2006 2006
Availability: Items available for reference: Main Library: Not for loan (1)Call number: 659.2HAY.

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How to advertise what works, what doesnt and why by
Edition: 3rd
Language: English Language
Publication details: New Delhi Kogan Page Limited 2003 2003
Availability: Items available for loan: Main Library (1)Call number: 659.1ROM.

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Advertising basics! a resource guide for beginners by
Language: English Language
Publication details: New Delhi A division of Sage Publications 2004 2004
Availability: No items available.

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Mastering public relations by
Edition: 2nd
Language: English Language
Publication details: New York Palgrave Macmillan 2007 2007
Availability: Items available for loan: Main Library (1)Call number: 659.2DAV.

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Strategic brand management by
Language: English Language
Publication details: New Delhi Oxford University Press 2007 2007
Availability: Items available for loan: Main Library (1)Call number: 658.827ELL.

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Contemporary advertising by
Edition: 10th
Language: English Language
Publication details: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2006 2008
Availability: Items available for loan: Main Library (1)Call number: 659ARE.

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Advertising, promotion and new media by
Language: English Language
Publication details: New Delhi Prentice Hall of India Pvt Ltd 2005 2005
Availability: Items available for loan: Main Library (1)Call number: 659.144ADV.

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Corporate reputation, the brand and the bottom line powerful proven communication strategies for maximizing value by
Edition: 3rd
Language: English Language
Publication details: London Kogan Page 2003 2003
Availability: Items available for loan: Main Library (1)Call number: 659.2HAY.

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Ads to icons how advertising succeeds in multimedia age by
Language: English Language
Publication details: London Kogan Page 2007 2007
Availability: Items available for loan: Main Library (1)Call number: 659.113SPR.

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Electronic commerce framework, technologies and applications by Series: Pengium Classics
Edition: 2nd
Language: English Language
Publication details: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2006 2006
Availability: Items available for loan: Main Library (1)Call number: 658.872BHA.

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Integrated advertising promotion and marketing communication by
Edition: 3rd
Language: English Language
Publication details: New Delhi Prentice Hall of India Pvt.Ltd 2007 2007
Availability: Items available for reference: Main Library: Not for loan (1)Call number: 659.1CLO.

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