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Principles of contemporary marketing by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Language
Publication details: New Delhi Cengage Learning 2012 2012
Availability: Items available for loan: Main Library (1)Call number: 658.801 KUR.

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Cases in marketing management / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Language
Publication details: New Delhi Sage Publication 2012 2012
Availability: Items available for loan: Main Library (2)Call number: 658.8 CAS, ...

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Social Marketing : influencing behaviors for good / Nancy R. Lee ; Philip Kotler. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Language
Publication details: New Delhi : Sage Publication India Pvt Ltd, 2011. 2011
Availability: Items available for loan: Main Library (2)Call number: 658.8 LEE, ...

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Brand journalism / Andy Bull. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Language
Publication details: New York : Routledge, 2013. 2013
Availability: Items available for loan: Main Library (1)Call number: 658.827 BUL.

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Philosophy of marketing; vol. i / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Language
Publication details: Los Angeless : Sage Publications 2014 2014
Availability: Items available for reference: Main Library: Not for loan (1)Call number: 658.8 PHI.

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Philosophy of marketing; vol. ii / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Language
Publication details: Los Angeless : Sage Publications 2014 2014
Availability: Items available for reference: Main Library: Not for loan (1)Call number: 658.8 PHI.

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Philosophy of marketing; vol. iii / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Language
Publication details: Los Angeless : Sage Publications 2014 2014
Availability: Items available for reference: Main Library: Not for loan (1)Call number: 658.8 PHI.

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Philosophy of marketing; vol. iv / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Language
Publication details: Los Angeless Sage Publications 2014 2014
Availability: Items available for reference: Main Library: Not for loan (1)Call number: 658.8 PHI.

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Philosophy of marketing; vol. v / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Language
Publication details: Los Angeless : Sage Publications 2014 2014
Availability: Items available for reference: Main Library: Not for loan (1)Call number: 658.8 PHI.

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International perspectives of marketing theory; vol. I / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Language
Publication details: Los Angeles : Sage Publications 2014 2014
Availability: Items available for reference: Main Library: Not for loan (1)Call number: 658.8 INT.

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International perspectives of marketing theory; vol. ii / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Language
Publication details: Los Angeles : Sage Publications 2014 2014
Availability: Items available for reference: Main Library: Not for loan (1)Call number: 658.8 INT.

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International perspectives of marketing theory; vol. iii / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Language
Publication details: Los Angeles : Sage Publications 2014 2014
Availability: Items available for reference: Main Library: Not for loan (1)Call number: 658.8 INT.

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International perspectives of marketing theory; vol. iv / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Language
Publication details: Los Angeles : Sage Publications 2014 2014
Availability: Items available for reference: Main Library: Not for loan (1)Call number: 658.8 INT.

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E-commerce 2014 : business, technology, society / by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Language
Publication details: Boston : Pearson Education Ltd. 2014 2014
Availability: Items available for loan: Main Library (10)Call number: 658.872 LAU, ... Items available for reference: Main Library: Not for loan (1)Call number: 658.872 LAU.

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E-commerce 2013 : business, technology, society / by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Language
Publication details: Boston : Pearson Education Ltd. 2013 2013
Availability: Items available for loan: Main Library (2)Call number: 658.872 LAU, ...

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Global marketing and advertising : understanding cultural paradoxes / by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Language
Publication details: Los Angels : Sage Publications 2014 2014
Availability: Items available for loan: Main Library (1)Call number: 658.802 MOO.

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Customer relationship management : concepts and cases / by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Language
Publication details: Delhi PHI Learning 2013 2013
Availability: Items available for loan: Main Library (1)Call number: 658.8 RAI.

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Strategic brand management : creating and sustaining brand equity long term / by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Language
Publication details: New Delhi : Kogan Page 2010 2010
Availability: Items available for loan: Main Library (1)Call number: 658.827 KAP.

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Strategic marketing : text and cases; the Indian perspective / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Language
Publication details: New Delhi : Viva Books Pvt. Ltd. 2010 2010
Availability: Items available for loan: Main Library (2)Call number: 658.8 SHA, ...

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Understanding digital marketing : marketing strategies for engaging the digital generation / by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Language
Publication details: Philadelphia, PA : Kogan Page, 2012 2012
Availability: Not available: Main Library: Checked out (1).

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