TY - BOOK AU - Hair, Joseph F AU - Hult, G.Tomas M. AU - Ringle, Christian M. AU - Sarstedt, Marko TI - A primer on partial least squares structural equation modeling (PLS-SEM) SN - 9781483377445 (pbk.) U1 - 511.42 PY - 2017/// CY - London PB - Sage Publication KW - Least squares KW - Structural equation modeling ER -