Bovee, Courtland,  L  <br/><br/>
Marketing / 

 - New York :  McGrawHill, inc  1993 
 - xxv, 723p,  ill. 
<br/><br/><label>ISBN: </label>0070068313 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAN