Baker, Michael J  <br/><br/>
Macmillan dictionary of marketing and advertising 

 - 3rd 
 - London  Macmillan  1998 
 - xix, 293p. 
<br/><br/><label>ISBN: </label>0333715667 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.803  / BAK