TY  - BOOK
AU  - Beckley,Jacqueline
AU  - Paredes,Dulce
AU  - Lopetcharat,Kannapon
TI  - Product innovation toolbox: a field guide to consumer understanding and research 
SN  - 9780813823973
U1  - 658.83 
PY  - 2012///
CY  - Iowa ; USA
PB  - John Wiley and Sons
KW  - New products
KW  - Consumer behavior
KW  - Marketing research
ER  -