Product innovation toolbox :  a field guide to consumer understanding and research / 

 - Iowa ; USA :  John Wiley and Sons  2012 
 - xxiv, 392 p. 
<br/><br/><label>ISBN: </label>9780813823973 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Consumer behavior<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / PRO