Schiffman, Leon G. <br/><br/>
Consumer behavior / 

 - 11th ed. 
 - Boston :  Pearson  2015 
 - 492p. 
<br/><br/><label>ISBN: </label>9780273787136 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cosumer<br/>Marketing Action
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCH