LeSueur, Jeff, <br/><br/>
Marketing automation :  practical steps to more effective direct marketing / 

 - Hoboken :  John Wiley and Sons  2007 
 - xiii, 346 p.  
<br/><br/><label>ISBN: </label>9780470125427 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.<br/>Marketing--Data processing.
<br/><br/><label>Dewey Class. No.: </label>658.872  / JES