Ryan, Damian <br/><br/>
Understanding digital marketing :  marketing strategies for engaging the digital generation / 

 - 2nd ed. 
 - Philadelphia, PA :  Kogan Page,  2012 
 - xv, 283 p. 
<br/><br/><label>ISBN: </label>9780749464271 9780749464288 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Social media.<br/>Strategic planning.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.872  / RYA