TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevie Lane
AU  - Koshy, Abraham
AU  - Jha, Mithileshwar
TI  - Marketing management : : a South Asian perspective 
SN  - 8131767167
U1  - 658.8954 
PY  - 2013///
CY  - Delhi
PB  - Pearson
KW  - Management
ER  -