TY  - BOOK
AU  - Adcock, Dennis
AU  - Bradfield, Ray
AU  - Halborg, Al
AU  - Ross, Caroline
TI  - Marketing : principles and practice
SN  - 0273607340
U1  - 658.801 
PY  - 1995///
CY  - Pitman Publishing 
PB  - London
KW  - General management
ER  -