TY  - GEN
AU  - Sangupta,Subroto
TI  - Brand positioning: strategies for competitive advantage 
SN  - 9780070581593
U1  - 659.01 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw Hill Education Pvt Ltd.
KW  - Advertising and public relations
ER  -