Kotler, Philip <br/><br/>
Marketing for hospitality and tourism 

 - 5th ed. 
 - Noida  Pearson Education, Inc.  2011 
 - xxiii, 683p.  ill. 
<br/><br/><label>ISBN: </label>9788131759349 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>338.4791  / KOT