TY  - GEN
AU  - Kotler, Philip
AU  - De Bes, Fernando Trias   
TI  - Lateral marketing: new techniques for finding breakthrough ideas
SN  - 8126508582
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - John Wiley
KW  - MARKETING
ER  -