Ries, Al  <br/><br/>
The 22 immutable laws of marketing 

 - New Delhi  Viva Books Pvt. Ltd.  2004 
 - xii,143p. 
<br/><br/><label>ISBN: </label>1861976100 
<br/><br/><label>Subjects--Topical Terms: </label><br/>GENERAL MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / RIE