TY  - GEN
AU  - Stafford, Marla R. ; 
AU  - Faber, Ronald J.    
TI  - Advertising, promotion and new media
SN  - 812032739X
U1  - 659.144 
PY  - 2005///
CY  - New Delhi
PB  - Prentice Hall of India Pvt Ltd
KW  - ADVERTISING AND PUBLIC RELATIONS
KW  - INTERNET ADVERDISING
KW  - MARKETING
KW  - MULTIMEDIA
ER  -