TY  - GEN
AU  - Kotler, Philip 
TI  - Marketing management: analysis, planning, implementation, and control 
SN  - 8120308778
U1  - 658.83 
PY  - 1994///
CY  - New Delhi
PB  - Prentice-Hall of India Pvt Ltd.
KW  - MANAGEMENT
ER  -