Kotler, Philip  <br/><br/>
Marketing management :   analysis, planning, implementation, and control / 
Philip Kotler. 
 - 8th ed. 
 - New Delhi :  Prentice-Hall of India Pvt Ltd.,  1994. 
 - xxix, 801 p.  ill. 
<br/><br/><label>ISBN: </label>8120308778 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.83  / KOT