TY  - GEN
AU  - Buckingham, Ian P.
TI  - Brand engagement:  how employees make or break brands
SN  - 0230573062
U1  - 658.8343 
PY  - 2008///
CY  - New York
PB  - Palgrave Macmillan
KW  - MANAGEMENT AND AUXILIARY SERVICES
ER  -