Cravens, David W. <br/><br/>
Strategic marketing  

 - 8th 
 - New York<br/>  McGrawHill Irwin  1982 
 - xvii, 726p. 
<br/><br/><label>ISBN: </label>0071244328 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and auxiliary services
<br/><br/><label>Dewey Class. No.: </label>658.8  / CRA