Cravens, David W. <br/><br/>
Strategic marketing management cases 

 - 7th 
 - New York<br/>  McGrawHill Irwin  1983 
 - xvi, 685p. 
<br/><br/><label>ISBN: </label>0071123253 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and auxiliary services
<br/><br/><label>Dewey Class. No.: </label>658.802  / CRA