Holh, Douglas B. <br/><br/>
How brands become icons 

 - Boston<br/>  Harvard Business School Press  1992 
 - 265p. 
<br/><br/><label>ISBN: </label>1578517745 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.827  / HOL