Mason, Ralph E. ...[etal] <br/><br/>
Marketing practices and principles 

 - 5th. 
 - New York<br/>  McGrawHill  1995 
 - 588p. 
<br/><br/><label>ISBN: </label>0026356015 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAT