TY  - GEN
AU  - Rapp, Stan
AU  - Collings, Thomas L.
TI  - Maxi marketing: the new direction in advertising, promotion, and marketing strategy 
SN  - 0070511918
U1  - 658.8 
PY  - 1987///
CY  - New York
PB  - McGraw Hill
KW  - Marketing
KW  - Sales promotion
KW  - Advertising
ER  -