Rapp, Stan <br/><br/>
Maxi marketing :  the new direction in advertising, promotion, and marketing strategy / 
Stan Rapp ; Thomas L. Collings. 
 - New York :  McGraw Hill,  1987. 
 - x, 278 p. 
<br/><br/><label>ISBN: </label>0070511918 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Sales promotion<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAP