Lovelock, Christopher <br/><br/>
Service marketing :   people, technology, strategy / 

 - 5th ed. 
 - New Delhi  Pearson Education  2004 
 - 652p. 
<br/><br/><label>ISBN: </label>8129704536 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOV