Shimp, Terence A. <br/><br/>
Advertising promotion    supplemental aspect of integrated marketing communications 

 - 5th 
 - New York<br/>  Harcourt  College Pub.  2000 
 - 674p. 
<br/><br/><label>ISBN: </label>0030211131 
<br/><br/><label>Dewey Class. No.: </label>659.1  / SHI