TY  - GEN
AU  - Lamb, Charles W.
AU  - Hair, Joseph F.    
AU  -  McDaniel, Carl    
TI  - Essentials of marketing (With CD)
SN  - 0324043767
U1  - 658.8 
PY  - 2001///
CY  - New York

PB  - South western college publishing.
ER  -