Lamb, Charles W. <br/><br/>
Essentials of marketing (With CD) 

 - 2nd 
 - New York<br/>  South western college publishing.  2001 
 - 579p. 
<br/><br/><label>ISBN: </label>0324043767 
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAM