Philip Kotler <br/><br/>
Social marketing   Improving the quality of life 

 - 2nd 
 - New Delhi<br/>  Sage Publications  2002 
 - 438p 
<br/><br/><label>ISBN: </label>0761924345 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and auxiliary services
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT