TY  - GEN
AU  - Clow, Kenneth E.
AU  - Baack, Donald     
TI  - Integrated advertising, promotion, & marketing communication
SN  - 8120324501
U1  - 659.1 
PY  - 2005///
CY  - New Delhi

PB  - Prentice Hall of India
KW  - Management
ER  -