Belch, George E. <br/><br/>
Advertising and promotion :   an integrated marketing communications perspective / 

 - 6th ed. 
 - New Delhi :  Tata McGrawHill Publishing,  2004. 
 - Various Pages 
<br/><br/><label>ISBN: </label>0070581940 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL