TY  - GEN
AU  - Freeland, John G., 
TI  - The ultimate CRM Handbook:  strategies and concepts for building enduring customer loyalty and profitability
SN  - 0070586772
U1  - 658.812 
PY  - 2003///
CY  - New Delhi

PB  - Tata McGrawHill Publishing
KW  - Management & auxilary service
ER  -