Freeland, John G.,  <br/><br/>
The ultimate CRM Handbook   strategies and concepts for building enduring customer loyalty and profitability 

 - New Delhi<br/>  Tata McGrawHill Publishing  2003 
 - 353p. 
<br/><br/><label>ISBN: </label>0070586772 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management & auxilary service
<br/><br/><label>Dewey Class. No.: </label>658.812  / FRE