Alex Berson  <br/><br/>
Building data mining applications for CRM 

 - New Delhi<br/>  Tata McGrawHill  2000 
 - 510 p. 
<br/><br/><label>ISBN: </label>0070402736 
<br/><br/><label>Subjects--Topical Terms: </label><br/>customer relationship management<br/>General management<br/>data mining<br/>cross-selling
<br/><br/><label>Dewey Class. No.: </label>658.4038  / BER