TY  - GEN
AU  - Jagdish N. Sheth
AU  - Atul Parvatiyar     
TI  - Handbook of relationship marketing
SN  - 8178291045
U1  - 658.802 
PY  - 2002///
CY  - New Delhi

PB  - A Division of Sage Publications
KW  - Management
ER  -