TY  - GEN
AU  - William Wells
AU  - John Burnett     
AU  -  Sandra Moriarty    
TI  - Advertising:  principles and practice
SN  - 8120321278
U1  - 659.1 
PY  - 2002///
CY  - New Delhi

PB  - Prentice Hall of India Pvt. Ltd
KW  - Management
ER  -