William Wells <br/><br/>
Advertising   principles and practice 

 - 5th 
 - New Delhi<br/>  Prentice Hall of India Pvt. Ltd  2002 
 - 562p. 
<br/><br/><label>ISBN: </label>8120321278 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / WEL