Kotler, Philip <br/><br/>
Marketing management  

 - New Delhi<br/>  Pearson Education Pvt. Ltd  2003 
 - 706p., ill 
<br/><br/><label>ISBN: </label>8178086549 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT