Jim, Blythe <br/><br/>
Marketing communications 

 - New Delhi  Pearson Education Asia  2002 
 - xi, 252p. 
<br/><br/><label>ISBN: </label>8178081229 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / BLY